UNITE Shanghai Tower

For this ambitious project, we designed a spectacular visual experience for the Unite Keynote, presented on one of Shanghai’s tallest towers, reaching 320 meters over 65 floors.

The challenge was to create a striking 3D explosion that made it appear as if objects were literally bursting from the building’s façade.

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Through precise control of visual effects and projection technologies, we transformed the architecture itself into a living, immersive artwork, captivating audiences and redefining the boundaries of large-scale digital art.